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Prioritizing Values in Business with Jonathan Keyser

This week’s guest is Jonathan Keyser. Jonathan is the Founder of Keyser, a commercial real estate firm, and the author of the Wall Street Journal #1 bestseller You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service. Jonathan is also a keynote speaker and creator of the Keyser Institute, which trains and empowers future generations to selfless leadership.

Early in his career in commercial real estate, Jonathan found success. He didn’t like the cutthroat nature of the industry, however, and wanted to prioritize his values over his success. Jonathan then became a champion of conscious capitalism and wants to train others to do the same. 

In this episode, Jonathan joins the podcast to talk about what it means to be “ruthless”, what changed his mindset about making money, and how kindness has a way of coming back around.

In this episode we cover the following topics with Jonathan:

  • [2:53] Childhood for Jonathan Keyser and his early mindset on money
  • [11:26] What does it mean to be “ruthless”?
  • [15:45] People aren’t happy being ruthless
  • [17:42] How people can bring Jonathan’s mindset into their own careers
  • [22:50] Kindness will come back around
  • [26:02] What is the Keyser Institute?
  • [29:05] Examples of what Jonathan means by “service”

Where to Follow Jonathan:

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About the author, Dorothy

Dorothy Illson is the founder of Needle's Eye Media, a full-service Facebook advertising agency. She's also the host of Do Well & Do Good, a podcast dedicated to telling the stories of people who have created financial success and leveraged it to increase their positive impact on the world.

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