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068: From Celebrity Stylist to The Life Stylist with Luke Storey

Luke is a former Hollywood Celebrity Fashion Stylist and founder of School of Style, a 7-figure per year business that is known industry-wide as the world’s leading school for stylists.

In recent years Luke has been using himself as a human research lab, exploring a broad and sometimes extreme variety of measures to obtain optimal health, performance, and well-being. From surviving being injected with poisonous Amazonian frog venom, to enduring weeks of neurofeedback meditation in an isolation chamber, Luke has scoured the earth for the most cutting edge as well as ancient technologies of healing and personal transformation.

Luke has tenaciously applied the results of his field research and used them to not only completely transform his own life but also that of others through speaking engagements, his hit podcast The Life Stylist, and more.


Places to Find Luke:

Life Stylist podcast

Facebook Community The Life Stylist Podcast

On Instagram @Lukestorey


Show Notes:

[2:45] minute: What was life like for you growing up and what beliefs about money and success were instilled in you?

  • Father was a self-made millionaire by age 30. Mother was very sound in financial terms.
  • It took him until later in life than some to gain a healthy relationship with money.
  • Entrepreneurial spirit came early and likely thanks to his Father.

[7:00] minute: Where does the term “getting financially sober” come from?

  • Got physically sober when he was 26.
  • Felt protected and spiritually safe, which allowed him to let his grip on his finances go.
  • Cycle of currency

[10:00] minute: You touched on the fact that you went through a bit of a dark period before finding success in business, could you touch on that and then what was it that turned it around for you and set you on the path to be the life stylist?

  • Experienced some trauma as a kid and that caused him to self-medicate.
  • Dropped out of high school the day he turned 18 and moved to Hollywood.
  • Drug abuse started to creep in during his early 20’s.
  • Knew there was no slow movement off of this lifestyle, he had to go sober and put himself through rehab at 26.
  • Became an assistant for a stylist friend whose biggest client was Aerosmith, who encouraged his sobriety.

[18:00] minute: How did your relationship with money evolve as you were a celebrity stylist and more specifically as you launched the School of Style?

  • First job as an assistant felt like a lot of money at the time, but the fluctuation in work as a freelancer and the need to be very financially organized caused some issues.
  • Got into some debt and took a long time to learn how detrimental that was.
  • While attending real estate seminars he took notice of the business model of the speaker / teacher, and decided he needed to do that with his knowledge.
  • Launched a fashion school that would train and get jobs for students in a really efficient manner.
  • Continued to be a stylist while running the school for years but eventually gave up being a stylist altogether.
  • Added a partner that helps him to scale.

[29:00] minute: How important it is to really look for a partner that is complementary and not just convenient, I totally agree.

  • Had to learn to not hire just because you like them but because they are the right person in the right seat on the bus.

[30:00] minute: In these last few years now that you’ve achieved this financial sobriety and taken control, how has that impacted your ability to give back?

  • Sharing the lessons he has learned through mentorship and knowledge share.
  • Freedom of energy and freedom of time to be there for people.
  • Bandwidth to give back and belief in his value to contribute.

[33:45] minute: I do wish we had more time to get in to your experience as being what you describe as a “human research lab”, if you could briefly let my audience know if they want to learn more about your experiences with biohacking and optimizing performance and well being, where can they go for that?

  • His podcast, the Life Stylist. Half about spirituality and half about wellness.
  • Humans disconnect from nature.

[38:00] minute: Who has been the most impactful person in your journey to do well and achieve financial success?

  • His Father. Grew up with divorced parents so didn’t spent a ton of time with his Father, but he learned so much when he was with him.

[39:00] minute: Who has been the most impactful person in your journey to do good and make an impact?

  • Two founders of Alcoholics Anonymous.
  • Learned very important lessons from them and their program.

[39:45] minute: When you are having a bad day what do you do to get yourself out of the funk, any regular personal development practices?

  • Connecting to breathe.
  • Getting back to the now.

[41:00] minute: What book do you find yourself recommending to people most often?

  • Avid reader turned avid listener of books.
  • David Hawkins’ book, “Letting Go: The Pathway of Surrender
  • Key to having success that is real comes from our ability to understand and have some creative will over our thoughts and feelings.

[43:35] minute: What is the best piece of advice on happiness that you would give our listeners?

  • Don’t believe everything you think.


Do Well & Do Good Challenge Nominee:

Wellness for Humanity Foundation

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Who We Are: Wellness for Humanity Foundation provides life enhancing wellness platforms to those crushed under the financial weight of an extended illness. We believe that vibrant health and wellness is a priority. We believe everyone deserves to thrive. We provide innovative technologies and programs to empower vital health for humanity.

Here to Help: Created by a visionary team of medical and scientific professionals, Wellness for Humanity Foundation works to identify, and increase access to, life affirming, health restoring technologies from around the globe through our Lyme-to-Wellness and Mobile Wellness Unit programs. These programs support our ongoing clinical research allowing us to improve healthcare for future generations.


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About the author, Dorothy

Dorothy Illson is the founder of Needle's Eye Media, a full-service Facebook advertising agency. She's also the host of Do Well & Do Good, a podcast dedicated to telling the stories of people who have created financial success and leveraged it to increase their positive impact on the world.

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