Estie Rand is the founder and owner of Strand Consulting, providing her clients with the personal clarity and marketing strategies needed to maximize their profits while minimizing effort and stress. She also hosts her own show, The Business Breakthrough Podcast, where she invites on fellow entrepreneurs to discuss their personal and professional challenges. Estie is committed to to not only assisting small business owners in need but ensuring they have the necessary resources to succeed without further assistance.
In this episode, Estie discusses her very early entrepreneurial experience, the new hire who drove her away from a steady job and toward her current line of consulting work, and why nonprofit owners need to understand the “business” aspect of “nonprofit business.”
- What beliefs about money did Estie’s family instill in her?
- Viewed money as “air,” allowing you to survive from day to day.
- Both a helpful and harmful belief: gave her workaholic drive that enabled her success, but also made her risk-avoidant.
- Did Estie know she always wanted to be an entrepreneur?
- She always knew she wanted to both create products/services and make money off of them.
- Had her own name-bracelet business as early as the age of 10.
- Knew early on how to seek out desirable markets and take advantage of them.
- Where did Estie go after finishing school?
- Applied to some corporate jobs, but really wanted to make more of a difference by going into nonprofit work.
- Never wanted to be a multimillionaire, just have enough. Nonprofit work was ideal for that, and she had side-hustles when needed such as hairstyling.
- Why did Estie leave her nonprofit job?
- New hire basically ousted her from her situation and prevented further advancement.
- Breaking point was when this job started intruding on her home life. Her husband strongly advised that she quit.
- What was that transition period like for Estie?
- Fairly comfortable as she was receiving both severance and unemployment money.
- While she initially didn’t want to work, she realized that the stay-at-home mom life was not for her. Ended up starting hip hop exercising classes.
- What drew Estie toward coaching?
- Had a great appreciation for therapy from her own experiences, and felt that coaching focused on the part of therapy that allowed people to move forward and be their best selves.
- How did Estie get her first client?
- Became her friend’s informal bookkeeper for $50 an hour.
- What impact has Facebook had on people’s ability to run and promote small businesses?
- A “game-changer” at first, however Facebook’s algorithms are now negatively impacting smaller businesses’ ability to be seen.
- Has become pay-to-pay, with pages requiring owners to boost their posts.
- How does Estie give back?
- Will subsidize clients looking to start their own business/organizations.
- What are some of the biggest mistakes nonprofits make?
- Acting like a hobby or pastime rather than the business they actually are.
- What does fulfillment mean to Estie?
- When she’s helped someone be more successful.
- Who has been the most impactful person in Estie’s journey to do well and achieve financial success?
- Her husband, for always believing in her.
- Who has been the most impactful person in Estie’s drive to do good?
- N.O., a mentor of Estie’s who sponsored therapy for her when she needed it.
- When Estie is having a bad day, what does she do to get herself out of her funk?
- Listening to upbeat music.
- What book does Estie recommend to those seeking a more successful path in life?
- What is the best piece of advice Estie has for those looking to get into business?
- Keep your eye on the ball, never forget your goals.
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